state of survival x
the walking dead

In preparation for their IP collaboration with The Walking Dead TV series, Funplus wanted to create an impactful YouTube campaign that would serve to arouse the interest of TWD fans and get some real online buzz going. So we decided, who else better to front this creative piece than Norman Reedus, the face of the most kickass character of TWD.

The idea? Getting Daryl Dixon to portray multiple player stereotypes.
Kudos to Norman for being such a sport.