scoot sg50
As Singapore was approaching its silver jubilee, brands were jumping on the bandwagon to commemorate Singapore's 50th birthday Being a local airline, Scoot was not to be left behind.
The problem? The campaign coincided with a very sensitive period in air travel and we had to refrain from launching any campaigns that revolved around travel promos.
So we thought if we couldn't get the party out of the country, we might as well throw one epic one at home, on the streets and...in our airspace.
Marketing Excellence Awards 2015
Gold for Excellence in Event Marketing
Silver for Excellence in Advertising
Bronze for Excellence in Brand Strategy
Bronze for Excellence in Marketing Communications
Bronze for Excellence in Experiential Marketing
This outdoor and digital activation began as a friendly banter between local celebrities, Tosh and Weiliang, both touting their patriotism for Singapore. It escalated into a battle of words and colourful exploits until Scoot CEO then, Campbell Wilson, decided to crash the party...
And so the games began.
Two celebrities, two camps: Team Weiliang and Team Tosh.
Both sides rallying their fans with the help of their celebrity friends to prove their 'garangness' for Singapore. The battlefield turned into a series of outdoor and social challenges where fans were rewarded for their patriotism.
The grand prize for the most 'garang' of fans?
A party in the air with celebrities aboard a Scoot Dreamliner 787 painted in a SG 50 livery. Live performances, stand up comedy acts and free travel tickets – Singapore's only and most epic inflight party to date.