passion amplified

As an official card partner for Women's Tennis Association Finals, OCBC Bank wanted to give every fan an authentic and unforgettable tennis experience.

But the odds were stacked against them.

How do we generate publicity in a prestigious tennis event that's saturated with bigger brands – with bigger sponsorship deals and bigger advertising spaces.

We created the nation's first voice-activated tennis video game that can be played with just your voice.

Creative Circle Awards 2018
Bronze for Brand Activation