for all the days in life

Central Provident Fund (CPF) is a government pension scheme for working Singaporeans to fund their retirement, healthcare, and housing needs.

Faced with recent negativity surrounding the system with perceived notions of 'locked-up' savings, we collaborated with famed local director – Kelvin Tong – to launch a film that reminded Singaporeans of CPF's holistic role in preparing them for their future.

Marketing Excellence Awards 2016
Gold for Excellence in Content Marketing
Bronze for Excellence in Brand Awareness
Bronze for Excellence in Government Sector Marketing