etheria restart:
AI generation

XD Games wanted to explore the creative possibilities of Veo 3 when it came to building performance ads to promote one of their key game title: Etheria Restart. Using the only available assets they had on hand – character png files – a series of real-life-looking characters were generated for XD Games.

With the visual identities of these Veo-generated characters locked down, they were subsequently scaled across multiple video ads to promote the game.

Platforms used: Flow & Whisk within Google Labs