a safer city

Born to protect. AXA lives up to that promise by turning Singapore into the safest city it can ever be.

Marketing Excellence Awards 2016
Silver for Excellence in Integrated Marketing
Silver for Excellence in Out-of-Home Advertising

We turned every media that was available to us into protection against everyday mishaps.

From bus-stop ad shells...

to social media where people shared hacks to prevent accidents.

We even partnered with the government to make our roads safer.